Introduction
Gamma lets you track site traffic and user behaviour by integrating Google Analytics through Google Tag Manager (GTM).
🌀 Insight: GA collects data on how visitors interact with your pages, while GTM acts as the middle layer for deploying tracking tags.
To set this up, you’ll need to:
Create a Google Analytics account
Set up a GTM container
Add your GTM tag ID in Gamma’s site settings, giving you visibility into what’s working and how to optimize your site.
How to Set Up Google Analytics in Gamma
Step 1: Create a Google Analytics Account
Go to Google Analytics and sign in or create an account.
Create a new property (website) and follow the prompts.
Copy the Measurement ID (this starts with
G-XXXXXXX)
💎 Pro Tip: This ID is used inside Google Tag Manager - not in Gamma directly.
Step 2: Set Up Google Tag Manager
Go to Google Tag Manager.
Create a new container for your Gamma site.
After the container is created, click Add a new tag.
Step 3: Create the Google Analytics Tag
Name your tag (e.g., “GA4 Site Tag”).
Choose Google Analytics: GA4 Configuration as the tag type.
Paste your Measurement ID (from Step 1).
Under Triggering, select All Pages.
Click Save and Publish your tag
Step 4: Find Your GTM ID
After publishing, locate your GTM ID (starts with
GTM-XXXX).This is not the same as your Measurement ID.
Copy the GTM ID - you’ll need this for Gamma.
💎 Pro Tip: Your GTM ID is found in the top-right corner of your GTM dashboard.
Step 5: Add the GTM ID to Your Gamma Site
Open the gamma site you want to track.
Click the three-dot menu (…) in the upper right corner and choose Site Settings.
Go to the Settings tab and scroll to the bottom.
Paste your GTM ID into the Google Tag Manager ID field.
Click Save.
Publish your site to activate the integration.
FAQs & Common Issues
Why isn’t my Google Analytics data showing up yet?
It can take several hours for data to appear in GA4.
Make sure the GTM ID is correct and published.
Check that your GTM tag is configured to fire on all pages.
Can I use other analytics tools like Meta Pixel?
Yes! You can follow a similar setup through GTM by choosing the appropriate tag type for Facebook/Meta Pixel or other third-party tracking platforms.
What’s the difference between the Measurement ID and the GTM ID?
Measurement ID (starts with
G-) is used inside Google Tag Manager.GTM ID (starts with
GTM-) is added to Gamma to enable site tracking.